Schedule

Here’s the Schedule:

Registration and Coffee

8:00-8:30 a.m.

Keynote Address: The Struggle and the Solution

8:30-9:00 a.m.

Why do you need to get back to your roots? Jeff Lucier has worked with a range of business owners and managers, including Wal-Mart as a client. Whether you’re a seasoned manager or a new entrepreneur, Jeff will outline the struggles he’s seen with managers and entrepreneurs and how they dig out of a rut and get motivated again.

Presenter: Jeff Lucier

Workshop #1: Get back to your foundation

9-:10:30

We’ll present a workshop to get back to your roots where we’ll look at your vision, mission and core values. It’s followed by a hands-on session where you’ll work through the words to re-work (or do it for the first time – no judging, here!), so you stay rooted to your business’ core elements.

Presenter: Toby James

Workshop #2: Get Storytelling

10:45-12:00 p.m.

We’ll look at how to use storytelling in your business and what it means to craft a story that connects with your target audience. We’ll then get writing. You’ll look at your business and weave your story into your messaging and ultimately, your marketing.

Presenter: Cathy James

Lunch and Networking

12:00-1:00 p.m.

Catered by the Stone Cellar, you’ll be treated to a delicious lunch featuring local foods crafted by award-winning chefs.

Workshop #3: Get Branding:

1:00-2:30 p.m.

Now that you know your core values and your story, work on your branding. In this workshop, we’ll talk about the importance of bringing your story to life with how you want your audience to feel when they see your content and images. Is it pretty and soft? Bold and Proud? You’ll re-visit your business’ branding and find out ways to breathe new life into your marketing materials.

Presenter: Jaana Brett

Action Plan:

2:30-4:00 p.m.

For the next 90 minutes, you’ll continue to work on your workbook where you’ll look at your goals and put together a plan that will get those goals accomplished using key performance indicators. Whether it’s to focus on business growth, putting together a marketing plan or looking at your 2018 goals, it’s your time to get real and put your ideas onto paper.

Toby, Cathy and Jaana will be on hand to answer any questions as you work on this plan. We’ll give you a workbook that’ll allow you to look at your calendar, create lists, conduct brain dumps and put ideas into actionable steps.

Debrief and Drinks

4:00-5:00 p.m.

Hooooly Hannah, that was an intense day! While it’s exciting that you’ve crafted a plan with some good insight, you need to debrief! Whether it’s over a crisp glass of wine, a delicious pint or a soothing cup of tea, we’ll raise a toast to you – you’ve put the time and energy into working on your business, and that deserves to be celebrated. Happy Hour it is.